2026 Young Ones One Show: Shortlisted
Internet culture loves a villain, even when it comes to pet care.
We spew outrage and shame about what cats are supposed to eat, while the real dangers, sitting atop our counters and taking cover in our cabinets, are left largely ignored.
It’s a big bad world out there for our curious kitties, and the sooner we shine a light on what’s lurking in the shadows, the fewer victims they can claim.
Lots of things kill cats, Whiskas just feeds them
Launch Video
We are killing cats.
Putting Cat Killers under interrogation
Broadcast
Danger is everywhere.
Out of home
Shining a light on cat killers in the places people buy them
Radio
Listen Up!
Digital
Popping up before it’s too late
Social
Inviting cat lovers to join in on the mission.
Partnership
Putting cautionary names to adorable faces.
Search
Answering the right questions.
Microsite
It all leads back to this.